REVERB Webinar Registration Is Open!
Join PTP’s REVERB Project for our winter/spring strategic communications webinars. We’ll be kicking off the series with a presentation:
February 17th -- Behind the Curtain: What non-profits can learn from the Obama Campaign’s online strategy
TIME: 10AM Pacific/11AM Mountain/12PM Central/1PM Eastern
Please note: Registration is now CLOSED.
Katherine Mackenzie, a consultant for M+R Strategic Services will take us behind the scenes of the Obama Campaign’s new media strategy. She will be presenting key findings from the report Online Tactics and Success: An Examination of the Obama for American New Media Campaign that M+R Strategic Services prepared for the Wilburforce and Brainerd Foundations.
The report documents the results of M+R’s quantitative and qualitative analysis of the Obama for America’s New Media Campaign. The goal was to attempt to understand which strategies and tactics drove a true return on investment for the campaign and which did not, and how the winning strategies can be replicated by nonprofit advocacy organizations.
Registration for the webinar is closed. Please stay tuned for more online REVERB webinars.
Katherine Mackenzie, Consultant, M+R Strategic Services, works with M+R clients such as the Save Darfur Coalition, ACCION International, Faithful America, Easter Seals, and the League of Conservation Voters helping them recruit online supporters, impact public policy, and raise millions of dollars every year online. Katherine gained her online and offline communications and development experience working with nonprofit organizations such as Zero to Three and Refugees International. She is a graduate of Smith College.
